Our people
Real car buying expertise
We’ve got loads of experience where it matters. For example, Dan, our founder has been in automotive sales and marketing for over 25 years. During that time, he’s worked with the following brands, delivering tactical marketing for Head Offices as well as for the dealers and retailers.
That means, he’s spent more time than just about anyone else working out how to create the packages of offers to sell new and used cars to real life customers. He knows all the tactics manufacturers and dealers use, because he’s spent most of his career helping to refine them.
On top of that, he’s certifiably obsessive about buying cars (he’s actually lost count how many), driving them, writing about them and reading about them. When he’s not doing that, he’s talking about them and advising friends in the local on what to buy.
He’s genuinely and utterly dedicated to helping people make the right choice in buying their dream car. The right choice for the customer, not the dealer, the manufacturer or the finance company.