Engineering the complexity out of your business challenges
Whatever your marketing, communication and business challenge we’ve got a pedigree in helping some big names confront those challenges and then shape the best commercial solution. Most importantly though we then “do the doing” – so it’s fair to say we’re not your typical consultants.
Alan Poole - CEO, Juice
“Nothing, literally nothing, tops years of knowledge and hard-fought experience if you want real insight, strategic thinking and blunt pragmatism. Dan brings it all – and with his auto and agency pedigree he really helped our growth strategy, post our merger and was really valuable in developing our business plan for automotive over the next 3-5 years”
Some of the areas we cover:
Agency selection and engagement
We’ve worked client and agency side so can help you get the right agency partner and create the best possible relationship for both parties
Fractional management
Need some top draw support but can’t justify a full-time head? We could be the answer – strategy to activation we take on the whole project
Brand and retail
Big strategic initiatives or something more immediate, we can get things moving fast
Networks and franchises
Do you need help making all your moving parts work properly? We’ve worked right across the customer journey, so we spot things that others don’t and then do something about it
Projects are hugely varied and cover everything from development of commercial strategies, to interim management and “go to market” launch initiatives in the digital and offline spaces. Our work across a number of sectors also gives us the experience to ensure that we always know the right questions to ask and then not only be in a position to shape the answer but deliver on a plan that will generate the results to make a real commercial difference.
Jack Murphy - MD, The Wheel Specialist
“We’ve engaged Coach House Consulting on an on-going basis to assist with our growth plans, there’s no doubt that Dan has opened doors that we would have struggled to without his assistance; what’s more he’s helped us develop and activate our business strategy for the next 3-5 years. His marketing experience has also been invaluable in making significant improvements to our communications”.
Julian Bourne – Director, Specialist Cars BMW and MINI
“The customer journey project’s results gave us a really good insight into the areas of our business that needed to be worked on to improve things and what needed to be done. It’s an ever changing dynamic and one we will constantly need to address; so, it’s been a really useful and insightful exercise”
Dan is a true automotive marketing specialist having worked in this area for 25 years with brands such as Toyota, Volkswagen, Hyundai, Mazda, BMW and MINI. He also has a wealth of agency experience in the wider automotive and financial services sectors having worked with leading London agencies for close to 15 years, before joining one of the largest independent agency groups in the UK and going on to head up their automotive division.